- Avoid compendiums
- Only content that’s been thought through and digested by the author
- Adjacent media that’s really made by the author (example: photos mainly manual, avoid ready filters or settings in development)
- Avoid linking and referring as much as possible
- Real bespoken environment for the content, avoid ”feeds” (sterile)
- Rather spelling than skimming
- Opinions and comments only if they bring real content or thoughts
- Avoid trends, be honest
- No content for the contents sake.
- Content as a whole, avoid content that creates a want (consumerism).