1. Avoid compendiums
  2. Only content that’s been thought through and digested by the author
  3. Adjacent media that’s really made by the author (example: photos mainly manual, avoid ready filters or settings in development)
  4. Avoid linking and referring as much as possible
  5. Real bespoken environment for the content, avoid ”feeds” (sterile)
  6. Rather spelling than skimming
  7. Opinions and comments only if they bring real content or thoughts
  8. Avoid trends, be honest
  9. No content for the contents sake.
  10. Content as a whole, avoid content that creates a want (consumerism).